Qualifyed.AI – Lookalike Audiences
Qualifyed’s AI Predictive Audiences tool leverages machine learning and artificial intelligence to assist businesses in targeting and converting cold prospects into customers. By identifying audiences that share similar characteristics with existing customers, this tool helps businesses maximize their return on ad spend (ROAS).
The tool begins by ingesting a file of 1st party data of US consumers. It then runs these seed files against marketing databases, including credit bureaus, to pre-score 96% of US adults on their likelihood to convert even before they become aware of the business. These attributes primarily consist of offline data attributes, are cookie-less, and remain unaffected by any future changes to third-party cookies.
Qualifyed applies a machine learning algorithmic model of existing customers to pre-score various US populations. This pre-scored audience is then integrated into the businesses’ ad account, via LiveRamp as a hashed email list, enabling the creation of new, highly targeted audiences for campaigns.
While the technology used by Qualifyed is typically employed by Fortune 500 companies that pay six figures per year, the company has made it accessible to small and medium businesses at a fraction of the cost and without long-term contracts.
By utilizing AI Predictive Audiences, businesses can tap into their potential customer base’s cold audience, mirroring their target customers with exceptional accuracy. This empowers businesses to achieve higher conversion rates and optimize their advertising efforts.
