Religo
January 19, 2024
Introduction:
Are you tired of wasting your advertising budget on reaching the wrong audience?
Introducing Qualifyed.AI – Lookalike Audiences, the revolutionary AI tool that predicts audience targeting for businesses.
With Qualifyed’s AI Predictive Audiences tool, you can now identify and convert cold prospects into customers by targeting audiences who share similar characteristics with your existing customers.
Using machine learning and artificial intelligence, our tool analyzes 1st party data of US consumers and pre-scores 96% of US adults on their likelihood to convert, even before they hear about your business.
Unlike other tools, our technology is cookie-less and immune to any future changes of third-party cookies, ensuring accurate and reliable results.
Fortune 500 companies have been utilizing this technology, paying six figures per year. But now, Qualifyed has democratized it, making it accessible to small and medium businesses at a fraction of the cost and with no long-term contracts.
Unlock the potential of your cold audience and achieve higher return on ad spend (ROAS) with Qualifyed.AI – Lookalike Audiences. Try it today!
Overview:
Qualifyed’s AI Predictive Audiences tool leverages machine learning and artificial intelligence to assist businesses in targeting and converting cold prospects into customers. By identifying audiences that share similar characteristics with existing customers, this tool helps businesses maximize their return on ad spend (ROAS).
The tool begins by ingesting a file of 1st party data of US consumers. It then runs these seed files against marketing databases, including credit bureaus, to pre-score 96% of US adults on their likelihood to convert even before they become aware of the business. These attributes primarily consist of offline data attributes, are cookie-less, and remain unaffected by any future changes to third-party cookies.
Qualifyed applies a machine learning algorithmic model of existing customers to pre-score various US populations. This pre-scored audience is then integrated into the businesses’ ad account, via LiveRamp as a hashed email list, enabling the creation of new, highly targeted audiences for campaigns.
While the technology used by Qualifyed is typically employed by Fortune 500 companies that pay six figures per year, the company has made it accessible to small and medium businesses at a fraction of the cost and without long-term contracts.
By utilizing AI Predictive Audiences, businesses can tap into their potential customer base’s cold audience, mirroring their target customers with exceptional accuracy. This empowers businesses to achieve higher conversion rates and optimize their advertising efforts.
Benefits:
- Identifies audiences who share similar characteristics with existing customers
- Pre-scores 96% of US adults on their likelihood to convert before they even hear of the business
- Uses mostly offline data attributes, cookie-less, and immune to any future changes of third-party cookies
- Applies machine learning algorithmic model of existing customers to pre-score different US populations
- Creates new, highly targeted audiences for campaigns, unlocking potential customer base’s cold audience with maximum accuracy
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