Parallel
Parallel is an AI-powered Google Ads co-pilot that helps Google Ads teams achieve unparalleled operating speed and near-autonomous campaign management at scale. It is designed for ambitious teams and individuals who embrace exponential technology and want to work efficiently.
With Parallel, users can automate routine tasks with a single request, unlocking advanced programmatic functionality that was previously reserved for technical power-users. It can generate reports, pause campaigns, create ads, update shared budgets, and more. The tool is trained on vast corpuses of technical documentation across the entire Google Ads ecosystem, making it the most ambitious ad-ops co-pilot for programmatically managing accounts using natural language.
Parallel allows users to experience near-autonomous, scale management of large and complex Google Ads accounts and campaigns. It offers optimizations such as managing budgets, bids, and bid strategies, creating and combining automated, goal-driven bidding strategies, and easily creating ads, keywords, and campaigns in seconds. Users also have access to complete performance reporting data for their accounts and can receive up-to-date recommendations imported from the Google Ads recommendations engines. Additionally, Parallel offers forecasting capabilities for YouTube and Google Video Partners campaigns.
Overall, Parallel enhances campaign management efficiency, allowing teams to increase operating speed and throughput while minimizing operational and execution drag. It provides a natural language AI-powered co-pilot to streamline and automate various tasks, enabling users to achieve unparalleled performance in Google Ads campaign management.
