QuantPlus
QuantPlus is an AI-driven tool for creative insights in advertising that analyzes previously run ad campaigns across various platforms such as Facebook, Google Display, Instagram, and Twitter. Unlike other multi-variant testing platforms, QuantPlus analyzes historical data and deconstructs every element in every ad to rank them against performance data.
The tool identifies the highest-performing creative elements in any industry and any country around the world by studying trillions of data points recorded. The insights provided by QuantPlus help marketers make informed design decisions focusing on results. The data points recorded by QuantPlus include CTA’s, phrase combinations, imagery content, objects, colours, keywords, element type prominence, category type, gender distribution, and many more.
The tool provides insights into the top-performing elements for various industries such as education, finance, travel, food, automotive, retail, healthcare, entertainment, and teleco. This World First Technology tool enables marketers to unlock the secrets of high-performing ad creatives, which multi-variant ad tools or AI ad performance platforms cannot provide.
The insights generated from QuantPlus helps marketers create stronger ad creative by identifying the proven high-ranking creative elements from historical ad campaigns. Clients using the creative insights report from QuantPlus report ROI gains of up to 300%. This tool enables marketers to avoid old optimization methods and create successful ad campaigns tailored to different countries and cultures.
Overall, QuantPlus is an effective tool for marketers to use to achieve better campaign performance using data-driven insights.
